I wrote a post a while back about cookie cutter content on your website. I wanted to address this issue again. I have spoken with many chiropractors in the past few months about getting to the top of the search engines and have had to turn many chiropractor down due to there website’s content. Many people are interested in the service, especially those chiropractors who have had their websites online for a few years without any hope of being found in the search engines, but you must have quality content to qualify for my services.

My latest conversation was with a chiropractor who has have a website online for 3 years and no rankings for his tiny city. The company the provided the website gave him everything pre-built. The only original content on the site was the bio of this chiropractor which had nothing to do with the city or the area he was located in thus giving search engines no city to associate the website with. I looked at the homepage and found the content extremely broad. I then proceeded to check if it was cookie cutter.

Here is an easy way to check if the websites content is found on other websites. Copy of few words on the site. If there is a main paragraph take 4 - 7 words out and search them in your favorite search engine. Use quotes around the words if you want. Check the results… Your probably not going to find many pages with the same content….. just one, maybe two. The reason you won’t find lots of pages is due to the fact that search engines pick the first one they find and disregard the rest. That means there could be hundreds or thousands of websites with the same content but search engines like Google only use one and will not index the other copied websites. In other words after that first website, with the content is found, all the other websites are slapped with a duplicate content filter. Read more about duplicate content.

I am not trying to slam companies that operate by selling mirror websites to chiropractors, but I think they should tell their clients that the website will not show up in the search engine results……ever. The solution these companies present to their clients is PPC marketing. Read more about Pay Per Click. In my extensive research on firms that sell websites to chiropractors, specifically looking at their marketing packages, not one of these firms offers organic search engine optimization. They all offer a Pay Per Click (PPC) solution to get traffic for these chiropractors. That means you pay search engines for the visitors you receive and appear in the sponsored links section of the search results. The problem with that is the day you decide not to pay for your visitors is the day you stop getting traffic to your site from search engines.

If you have a website with duplicate content on it and your want to show up in the search results contact us and we will build you a website that will work and then get your to the top.