I mentioned this before: encourage your patients to blog about your practice. Many people have blogs, if they blog about how you helped them this will easily be found by many potential patients browsing the web. Plus a testimony about you on another website is huge! Choose clients you like and who like you and encourage blogging about your practice without being to intrusive. Simply ask for a review.
Get involved with online communities. Find a forum where you can participate and as a health expert talk to people and answer questions. In your forum signature add the location of your practice and a link to you website. It’s easy and very effective.
Create your own blog and occasionally blog about local topics. Don’t make everything so broad that Google doesn’t relate your blog to your local area. It’s all about keyword use. If you include the city you practice in then you will be found by those most important–>the local population.

Finally:

You can always hire me to manage your reputation. I have been implementing reputation management into my seo and it’s working wonders for chiropractors. The basic premise is to create a large number of pages all over the web talking about your practice in a positive light. If anything negative comes online we will outnumber the bad with the good. This management is standard in my seo at no additional cost to you. Contact me and I can give you more details.

Periodically check the net for information about you and your practice. If you find nothing that’s not a good thing. We want to have lots of great information online about you, so get out there and make it happen. If you find lots of negative…if you deserve it then that’s one thing but if not I can help.

Some popular rating sites:

Yelp

Rate My Professors

Rate Your Chiropractors

Rate My Teachers

There are many more… Find a few and rate your practice. Have fun and it is worth the time and effort.

My latest conversation was with a chiropractor who has have a website online for 3 years and no rankings for his tiny city. The company the provided the website gave him everything pre-built. The only original content on the site was the bio of this chiropractor which had nothing to do with the city or the area he was located in thus giving search engines no city to associate the website with. I looked at the homepage and found the content extremely broad. I then proceeded to check if it was cookie cutter.

Here is an easy way to check if the websites content is found on other websites. Copy of few words on the site. If there is a main paragraph take 4 - 7 words out and search them in your favorite search engine. Use quotes around the words if you want. Check the results… Your probably not going to find many pages with the same content….. just one, maybe two. The reason you won’t find lots of pages is due to the fact that search engines pick the first one they find and disregard the rest. That means there could be hundreds or thousands of websites with the same content but search engines like Google only use one and will not index the other copied websites. In other words after that first website, with the content is found, all the other websites are slapped with a duplicate content filter. Read more about duplicate content.

I am not trying to slam companies that operate by selling mirror websites to chiropractors, but I think they should tell their clients that the website will not show up in the search engine results……ever. The solution these companies present to their clients is PPC marketing. Read more about Pay Per Click. In my extensive research on firms that sell websites to chiropractors, specifically looking at their marketing packages, not one of these firms offers organic search engine optimization. They all offer a Pay Per Click (PPC) solution to get traffic for these chiropractors. That means you pay search engines for the visitors you receive and appear in the sponsored links section of the search results. The problem with that is the day you decide not to pay for your visitors is the day you stop getting traffic to your site from search engines.

If you have a website with duplicate content on it and your want to show up in the search results contact us and we will build you a website that will work and then get your to the top.

 

I don’t know how many times I have visited a chiropractors website and seen the same generic content that everyone has on their website. In a competitive market it is so important to create a unique statement that your website’s visitors will remember.

First: Take some time and think about what makes your chiropractic practice unique. Maybe it’s something as simple as the length of time you have been in the area. Or maybe it is the schooling your have under your belt. Or maybe it is something as simple as a unique mission statement that conveys your practice philosophy. Take some time and make your hook at good one.
Second: Place the uniqueness on the homepage so everyone can see it. Make sure that your customer doesn’t need to scroll down to see the important message. It’s the same idea as a newspaper. You must put the good stuff above the fold.

In conclusion: Everyone needs a brand. It may be worthwhile to hire a freelance artist and come up with a brand. Many chiropractors have a brand but forget to put it on the website. If at all possible you want the brand to show up on all your website activities.

Good luck and have fun. Let your personality shine on your website.

This is from Google mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful.” This means that a chiropractor in Los Angeles should be found by Google and listed so people can find you and make use out of your site. So don’t be afraid that you site will never get a top ranking, WITH MY HELP.

I can assure you that if you build a website and just let it sit there you will be disappointed with your results. You will probably never really make it to the top of the engines. The reason is Google and the other engine don’t even know about your site.

When I do my work for your site I expose it to the engines and make sure they visit your site on a regular basis and more than your competitors. The more they visit your pages that more they will begin to think you are the most useful result for a search done. There is more to it that that, but essentially you become the most relevant and the most useful result in their search thus you get a top ranking.

The bottom line is that chiropractors should worry about never getting listed in the engines if they simply do nothing. If you do something about it the search engines have no choice but to give you the coveted top spot!

One of the most challenging things for businesses in this day and age is trying to keep negative comments about a business pop up in the search results. Let’s give a quick example. You sign up with your local cable internet company for high speed internet service. It’s pricey and you have high expectations. The thing never works though. You are very dissatisfied and the company offers no help. You decide to relate your story on your personal, free web log. In the next couple of weeks you may notice that your blog entry pops up right next to the name of the company in a Google search. This is a negative example, but think about this idea in terms of your chiropractic business and your clients blogs!

Simply ask your clients, probably on their patient forms, if they have a blog. Then ask these people to review or comment on your practice in their blog. A simple request should be sufficient, but you may want to offer some incentives if you think it will help the process. I would keep it as informal as possible. They don’t need to follow some agenda to make blogging about your chiropractic office effective. Each of your clients blogs will have a theme and they will think of a creative way to fit your chiropractic clinic in.

People are always looking for new ideas to blog about. Find out who has a blog and simply ask them for a post. It will create great exposure for your site and practice even if your website is not ranked for your city.

Have fun blogging!

Lets talk about gathering email addresses. This is the first step you must take. It’s very easy to do for chiropractors. When you get a new patient make sure you ask them for their email address on your new patient form. Once you have the email address you can import the name into your constant contact account.

If you would like to gather your clients addresses who may already be visiting your office simply have your receptionist request them to fill out a email address update card on their next visit. It should be a piece of cake to do.

If you have a chiropractic practice website you should be very careful about which email addresses you choose to throw into your list. You never want to send unwanted emails to people who may have been to your site and asked you a simple question. To avoid this you may simply send them a message asking them if they would like to be included into your newsletter for future updates and promotions.

By using the form that constant contact offers you will be able to gather email addresses without worrying about whether or not they want to receive them or not. By signing up for your newsletter they are giving you permission to email them.

Constant Contact gives your subscribers the option to “opt-out” of your newsletter at anytime. You should never need to worry about manually adjusting the settings of your list.

A word about spam. It is illegal to spend unwanted emails trying to solicit people to unwanted things. Keep it real with your subscribers. Never send them promotions that they would not want and always respect their privacy by never giving or selling their addresses to anyone.

For chiropractors building your email list will be easy! Set a goal to start gathering all the email addresses of your patients if you haven’t done so already. if you have a website make sure you add the constant contact email gathering code to your pages so your web site traffic can sign up for your newsletter.

The next lesson will be on how to configure your email marketing program.

I want to release a few articles about how chiropractors can harness the power of email marketing. This first post is about the technology side of things. It will shortly be followed up with some how to articles for you to ponder and try. Let me say this though; in my years for doing online business email marketing has been the most powerful tool in my tool belt. Whenever your hungry for some action you can go to you personal pond and start fishing.

To have a successful newsletter or email marketing you need some software. Newsletter programs or “auto responders” will allow you to send massive amounts of emails to your clients without sending them one at a time.

I only recommend one program to my clients. Constant Contact is the best. Here are some of the features you get with their service.

First of all its free for the first 60days. Chiropractors can try it out for 2 months before they decide whether or not to go for the full service.

If you have a website you can customize a form and place it on your pages for your website visitors to sign up to receive your newsletter.

They have many templates to choose from so you can have a customized look to your emails and newsletters. These are all very professional looking. It will not look like a homemade newsletter (my pet peeve)!

It has fully functional list managers to choose from. Allowing people to subscribe and unsubscribe without your assistance. Trust me that is a good thing. You don’t have time to worry about that.

One of the best things to understand and look for in a newsletter program is statistics! You need to know who opens and reads your emails. Who clicks on your links and comes back to the pages in your site and more.

They also have free tips and tricks for effective newsletters and emails.

So go get your free trial and come back and learn how to run effective newsletters in my other articles about chiropractic email marketing.

It also important to HAVE content on your page. If you have a website with lots of nice looking images and no content there will be little chance of getting recognized by the engines.

Images looks nice to your traffic but the search engines cannot read them. Search engines go off related content when trying to decide on your rankings.

Moral of the story is you need original content on your pages. If you have duplicate content or a page full of images your rankings will suffer.

Good Luck.

This month I thought it would be fun to target some smaller areas. I am offering a 99 dollar special to any chiropractor for a number one ranking on search engines. If you live in a big city you may be in one of the suburbs or be a city within a city. You may also live in a small town somewhere in the world and not be near a major city. In both of these cases I will rank you on the engines for less than 100 dollars.

I just thought I would throw this out there and see if I have any takers. You have nothing to loose and as usual I offer my money back guarantee if your rankings never show up.

Give me a call and I will start ASAP.