I have been getting lots of questions from chiropractors that have cookie cutter websites. There are positive things about using cookie cutter sites and there are many negative things to be aware of. I will do a video faq about this subject in a little while but for now let me tell you what a cookie cutter site is and what search engines think about them.

According to an SEO glossary Cookie cutter sites are  A quick way to create hundreds or thousands of pages in a short time, often using a template file and a database often redirect to a specific page. Also see doorway pages. Usually companies will sell a chiropractor a cookie cutter site because the chiropractor doesn’t have time, ability, or desire to create an original site. These sites work in the sense that your clients can go to your site and learn about you, make appointment, learn about chiropractic, and whatever else your site is designed to do.

The problem is very simple. Your cookie cutter pages will never rank naturally on the search engines. That means they won’t rank in the search results naturally without paying for clicks. I have recently had to turn chiropractors down who wanted my services because they had a carbon copy site. It’s hard for people to understand why this is the case and sad when I tell them I can’t help them. Sorry folks!

The reason these sites don’t work it simple. You have nothing original to offer the engines. Image doing a search in google for chiropractic. If cookie cutter sites worked chances are many, if not all, of the results would be the ame site with a different address. Yikes right? The search engines would be useless. Who ever has the first version of the site can make is work. Everyone else will not be able to get a ranking.

I am not knocking the cookie cutter industry but think twice before you choose that solution.

I will talk about this in my video section.