Have you ever purchased something off the web and a few days later received a follow up email from the same company? Or maybe you subscribe to a newsletter that offers promotions and sales. This is email marketing.

I want to release a few articles about how chiropractors can harness the power of email marketing. This first post is about the technology side of things. It will shortly be followed up with some how to articles for you to ponder and try. Let me say this though; in my years for doing online business email marketing has been the most powerful tool in my tool belt. Whenever your hungry for some action you can go to you personal pond and start fishing.

To have a successful newsletter or email marketing you need some software. Newsletter programs or “auto responders” will allow you to send massive amounts of emails to your clients without sending them one at a time.

I only recommend one program to my clients. Constant Contact is the best. Here are some of the features you get with their service.

First of all its free for the first 60days. Chiropractors can try it out for 2 months before they decide whether or not to go for the full service.

If you have a website you can customize a form and place it on your pages for your website visitors to sign up to receive your newsletter.

They have many templates to choose from so you can have a customized look to your emails and newsletters. These are all very professional looking. It will not look like a homemade newsletter (my pet peeve)!

It has fully functional list managers to choose from. Allowing people to subscribe and unsubscribe without your assistance. Trust me that is a good thing. You don’t have time to worry about that.

One of the best things to understand and look for in a newsletter program is statistics! You need to know who opens and reads your emails. Who clicks on your links and comes back to the pages in your site and more.

They also have free tips and tricks for effective newsletters and emails.

So go get your free trial and come back and learn how to run effective newsletters in my other articles about chiropractic email marketing.