It’s is important to point out that you do not need to have a website to make email marketing effective. The best thing about email marketing and a website is that you can gather email addresses from a person who may not be your patient yet.

Lets talk about gathering email addresses. This is the first step you must take. It’s very easy to do for chiropractors. When you get a new patient make sure you ask them for their email address on your new patient form. Once you have the email address you can import the name into your constant contact account.

If you would like to gather your clients addresses who may already be visiting your office simply have your receptionist request them to fill out a email address update card on their next visit. It should be a piece of cake to do.

If you have a chiropractic practice website you should be very careful about which email addresses you choose to throw into your list. You never want to send unwanted emails to people who may have been to your site and asked you a simple question. To avoid this you may simply send them a message asking them if they would like to be included into your newsletter for future updates and promotions.

By using the form that constant contact offers you will be able to gather email addresses without worrying about whether or not they want to receive them or not. By signing up for your newsletter they are giving you permission to email them.

Constant Contact gives your subscribers the option to “opt-out” of your newsletter at anytime. You should never need to worry about manually adjusting the settings of your list.

A word about spam. It is illegal to spend unwanted emails trying to solicit people to unwanted things. Keep it real with your subscribers. Never send them promotions that they would not want and always respect their privacy by never giving or selling their addresses to anyone.

For chiropractors building your email list will be easy! Set a goal to start gathering all the email addresses of your patients if you haven’t done so already. if you have a website make sure you add the constant contact email gathering code to your pages so your web site traffic can sign up for your newsletter.

The next lesson will be on how to configure your email marketing program.