I wrote a post a while back about cookie cutter content on your website. I wanted to address this issue again. I have spoken with many chiropractors in the past few months about getting to the top of the search engines and have had to turn many chiropractor down due to there website’s content. Many people are interested in the service, especially those chiropractors who have had their websites online for a few years without any hope of being found in the search engines, but you must have quality content to qualify for my services.

My latest conversation was with a chiropractor who has have a website online for 3 years and no rankings for his tiny city. The company the provided the website gave him everything pre-built. The only original content on the site was the bio of this chiropractor which had nothing to do with the city or the area he was located in thus giving search engines no city to associate the website with. I looked at the homepage and found the content extremely broad. I then proceeded to check if it was cookie cutter.

Here is an easy way to check if the websites content is found on other websites. Copy of few words on the site. If there is a main paragraph take 4 - 7 words out and search them in your favorite search engine. Use quotes around the words if you want. Check the results… Your probably not going to find many pages with the same content….. just one, maybe two. The reason you won’t find lots of pages is due to the fact that search engines pick the first one they find and disregard the rest. That means there could be hundreds or thousands of websites with the same content but search engines like Google only use one and will not index the other copied websites. In other words after that first website, with the content is found, all the other websites are slapped with a duplicate content filter. Read more about duplicate content.

I am not trying to slam companies that operate by selling mirror websites to chiropractors, but I think they should tell their clients that the website will not show up in the search engine results……ever. The solution these companies present to their clients is PPC marketing. Read more about Pay Per Click. In my extensive research on firms that sell websites to chiropractors, specifically looking at their marketing packages, not one of these firms offers organic search engine optimization. They all offer a Pay Per Click (PPC) solution to get traffic for these chiropractors. That means you pay search engines for the visitors you receive and appear in the sponsored links section of the search results. The problem with that is the day you decide not to pay for your visitors is the day you stop getting traffic to your site from search engines.

If you have a website with duplicate content on it and your want to show up in the search results contact us and we will build you a website that will work and then get your to the top.

 

One of the coolest things about having a website is the ability to be unique. What makes your chiropractic office different from the other chiropractors in the area?

I don’t know how many times I have visited a chiropractors website and seen the same generic content that everyone has on their website. In a competitive market it is so important to create a unique statement that your website’s visitors will remember.

First: Take some time and think about what makes your chiropractic practice unique. Maybe it’s something as simple as the length of time you have been in the area. Or maybe it is the schooling your have under your belt. Or maybe it is something as simple as a unique mission statement that conveys your practice philosophy. Take some time and make your hook at good one.
Second: Place the uniqueness on the homepage so everyone can see it. Make sure that your customer doesn’t need to scroll down to see the important message. It’s the same idea as a newspaper. You must put the good stuff above the fold.

In conclusion: Everyone needs a brand. It may be worthwhile to hire a freelance artist and come up with a brand. Many chiropractors have a brand but forget to put it on the website. If at all possible you want the brand to show up on all your website activities.

Good luck and have fun. Let your personality shine on your website.

I speak on the phone with many interested chiropractors who think that they will never get to the top of Google. If all you chiropractors out there can keep Google, Yahoo, Msn, and other search engines business model in mind it should ease the stress of thinking you will never get a ranking.

This is from Google mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful.” This means that a chiropractor in Los Angeles should be found by Google and listed so people can find you and make use out of your site. So don’t be afraid that you site will never get a top ranking, WITH MY HELP.

I can assure you that if you build a website and just let it sit there you will be disappointed with your results. You will probably never really make it to the top of the engines. The reason is Google and the other engine don’t even know about your site.

When I do my work for your site I expose it to the engines and make sure they visit your site on a regular basis and more than your competitors. The more they visit your pages that more they will begin to think you are the most useful result for a search done. There is more to it that that, but essentially you become the most relevant and the most useful result in their search thus you get a top ranking.

The bottom line is that chiropractors should worry about never getting listed in the engines if they simply do nothing. If you do something about it the search engines have no choice but to give you the coveted top spot!

I made some suggestions about cookie cutter content a while back. I had the thought that I needed to blog a little bit more about content.

It also important to HAVE content on your page. If you have a website with lots of nice looking images and no content there will be little chance of getting recognized by the engines.

Images looks nice to your traffic but the search engines cannot read them. Search engines go off related content when trying to decide on your rankings.

Moral of the story is you need original content on your pages. If you have duplicate content or a page full of images your rankings will suffer.

Good Luck.

I have been getting lots of questions from chiropractors that have cookie cutter websites. There are positive things about using cookie cutter sites and there are many negative things to be aware of. I will do a video faq about this subject in a little while but for now let me tell you what a cookie cutter site is and what search engines think about them.

According to an SEO glossary Cookie cutter sites are  A quick way to create hundreds or thousands of pages in a short time, often using a template file and a database often redirect to a specific page. Also see doorway pages. Usually companies will sell a chiropractor a cookie cutter site because the chiropractor doesn’t have time, ability, or desire to create an original site. These sites work in the sense that your clients can go to your site and learn about you, make appointment, learn about chiropractic, and whatever else your site is designed to do.

The problem is very simple. Your cookie cutter pages will never rank naturally on the search engines. That means they won’t rank in the search results naturally without paying for clicks. I have recently had to turn chiropractors down who wanted my services because they had a carbon copy site. It’s hard for people to understand why this is the case and sad when I tell them I can’t help them. Sorry folks!

The reason these sites don’t work it simple. You have nothing original to offer the engines. Image doing a search in google for chiropractic. If cookie cutter sites worked chances are many, if not all, of the results would be the ame site with a different address. Yikes right? The search engines would be useless. Who ever has the first version of the site can make is work. Everyone else will not be able to get a ranking.

I am not knocking the cookie cutter industry but think twice before you choose that solution.

I will talk about this in my video section.

I want to write a few short articles to teach you how to create a website for your practice yourself. I know not everyone is a DIYer but this is pretty easy to do. There are a few technical aspects to this process so I will try to outline the process as simply as possible. As always you can contact me for some free advice and I am always for hire to set everything up for you. If you want me to do the work for you click here for more information about chiropractic website setup.

Okay let’s talk about websites in general. You defiantly need one. Setting up your website should not be hard or expensive. I like to build sites by paying for reliable hosting and then using easy to use website building software for your site creation. This is not the only way to do this by any means, but the end result is a professional looking website. Let’s get started.

Hosting:
This is a quote from glaserweb.com/glossary.php about hosting…“While web pages are designed and developed on a single computer, they must be transferred to a server, or host, so that they are available to the rest of the world over the Internet. A host is simply a computer that has a constant, high speed connection to the Internet. Hosting companies rent space on these machines. Depending on your needs, a hosting plan can cost anywhere between $10 and $200 per month.” Simply stated a host is were your website lives. You need to rent this space online. This will be your only expense if you follow my method.

I use Blue Host for my hosting services. Here are some of the nice features Blue Host offers.

50 Gigabyte Hosting Space (NEW!)
web hostingHost 6 Domains on 1 Account!!!
2,500 POP/Imap Email Accounts
999 GIGS of Transfer (NEW!)
SSH (Secure Shell), SSL, FTP, Stats
CGI, Ruby (RoR), Perl, PHP, MySQL
2000/2002/2003 Front Page Extensions
Free Domain Forever!
24/7 Superb/Responsive Sales/Support

There is more space that you should ever need. Free domain name for life. You can also have up to 6 websites under the same hosting account. It’s a really great deal. Depending on how long you buy your hosting for your price will change a bit. Normally I would pay for hosting on an annual basis. If you do you will pay $7.95 a month. It’s $6.95 a month if you do the 2 year plan. It’s a really good deal. Dare you to compare!
Here is a link to go to Blue Host. Go and reserve your hosting and domain name now. Don’t forget your have 30 days to cancel if it doesn’t work out.

The next step is to get the website building software.