Which keyword phrases should you try for? I usually say go for the big as well as the small. But you need to look at the pros and cons. If it makes no sense to try to acquire a rank for a city where the people are not going to travel to come to you save your money. Otherwise if you live close to or in a large city go for both! Enjoy the video. Email me and I will let you know how many searches are done for your area.