One of the coolest things about having a website is the ability to be unique. What makes your chiropractic office different from the other chiropractors in the area?

I don’t know how many times I have visited a chiropractors website and seen the same generic content that everyone has on their website. In a competitive market it is so important to create a unique statement that your website’s visitors will remember.

First: Take some time and think about what makes your chiropractic practice unique. Maybe it’s something as simple as the length of time you have been in the area. Or maybe it is the schooling your have under your belt. Or maybe it is something as simple as a unique mission statement that conveys your practice philosophy. Take some time and make your hook at good one.
Second: Place the uniqueness on the homepage so everyone can see it. Make sure that your customer doesn’t need to scroll down to see the important message. It’s the same idea as a newspaper. You must put the good stuff above the fold.

In conclusion: Everyone needs a brand. It may be worthwhile to hire a freelance artist and come up with a brand. Many chiropractors have a brand but forget to put it on the website. If at all possible you want the brand to show up on all your website activities.

Good luck and have fun. Let your personality shine on your website.

I speak on the phone with many interested chiropractors who think that they will never get to the top of Google. If all you chiropractors out there can keep Google, Yahoo, Msn, and other search engines business model in mind it should ease the stress of thinking you will never get a ranking.

This is from Google mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful.” This means that a chiropractor in Los Angeles should be found by Google and listed so people can find you and make use out of your site. So don’t be afraid that you site will never get a top ranking, WITH MY HELP.

I can assure you that if you build a website and just let it sit there you will be disappointed with your results. You will probably never really make it to the top of the engines. The reason is Google and the other engine don’t even know about your site.

When I do my work for your site I expose it to the engines and make sure they visit your site on a regular basis and more than your competitors. The more they visit your pages that more they will begin to think you are the most useful result for a search done. There is more to it that that, but essentially you become the most relevant and the most useful result in their search thus you get a top ranking.

The bottom line is that chiropractors should worry about never getting listed in the engines if they simply do nothing. If you do something about it the search engines have no choice but to give you the coveted top spot!

Blogs are online journals. Millions of people have an account with some free blogging software on the web. There are so many advantages to having a blog I can’t even begin to explain all of them in detail. Chiropractors can capitalize on a clients blog. Lets talk about how.

One of the most challenging things for businesses in this day and age is trying to keep negative comments about a business pop up in the search results. Let’s give a quick example. You sign up with your local cable internet company for high speed internet service. It’s pricey and you have high expectations. The thing never works though. You are very dissatisfied and the company offers no help. You decide to relate your story on your personal, free web log. In the next couple of weeks you may notice that your blog entry pops up right next to the name of the company in a Google search. This is a negative example, but think about this idea in terms of your chiropractic business and your clients blogs!

Simply ask your clients, probably on their patient forms, if they have a blog. Then ask these people to review or comment on your practice in their blog. A simple request should be sufficient, but you may want to offer some incentives if you think it will help the process. I would keep it as informal as possible. They don’t need to follow some agenda to make blogging about your chiropractic office effective. Each of your clients blogs will have a theme and they will think of a creative way to fit your chiropractic clinic in.

People are always looking for new ideas to blog about. Find out who has a blog and simply ask them for a post. It will create great exposure for your site and practice even if your website is not ranked for your city.

Have fun blogging!

It’s is important to point out that you do not need to have a website to make email marketing effective. The best thing about email marketing and a website is that you can gather email addresses from a person who may not be your patient yet.

Lets talk about gathering email addresses. This is the first step you must take. It’s very easy to do for chiropractors. When you get a new patient make sure you ask them for their email address on your new patient form. Once you have the email address you can import the name into your constant contact account.

If you would like to gather your clients addresses who may already be visiting your office simply have your receptionist request them to fill out a email address update card on their next visit. It should be a piece of cake to do.

If you have a chiropractic practice website you should be very careful about which email addresses you choose to throw into your list. You never want to send unwanted emails to people who may have been to your site and asked you a simple question. To avoid this you may simply send them a message asking them if they would like to be included into your newsletter for future updates and promotions.

By using the form that constant contact offers you will be able to gather email addresses without worrying about whether or not they want to receive them or not. By signing up for your newsletter they are giving you permission to email them.

Constant Contact gives your subscribers the option to “opt-out” of your newsletter at anytime. You should never need to worry about manually adjusting the settings of your list.

A word about spam. It is illegal to spend unwanted emails trying to solicit people to unwanted things. Keep it real with your subscribers. Never send them promotions that they would not want and always respect their privacy by never giving or selling their addresses to anyone.

For chiropractors building your email list will be easy! Set a goal to start gathering all the email addresses of your patients if you haven’t done so already. if you have a website make sure you add the constant contact email gathering code to your pages so your web site traffic can sign up for your newsletter.

The next lesson will be on how to configure your email marketing program.